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Table of Contents

 

I. General Concepts
1. Cultural Tourism
2. Inventories
Introduction: What are Inventories?
Objectives and Methods
Step 1: Set the Limits
Step 2: List of the Cultural Resources
Step 3: Organize the Information
Step 4: Description of the Resources
Step 5: Plot the Resources in Map
Self - Assessment
Annex 1: Inventory Template
3. Interpretation and Communication
Introduction: What is Interpretation?
Objectives and Methods
Section 3.1: Assessing the Potential for Cultural Interpretation
Section 3.2: Gathering of Information (Documentation)
Section 3.3: Identifying Your Public
Section 3.4: Selecting the Information. Choosing a Theme
Section 3.5: Organizing the Itinerary
Section 3.6: Storytelling
Section 3.7: Choosing Your Props
Section 3.8: Delivering Your Message; Communication Skills
Section 3.9: Evaluating Your Performance and Visitors
4. Quality and sustainability
Introduction
Objectives and Methods
Section 4.1: Health and Safety Issues
Section 4.2: Responsibility in Marketing
Section 4.3: Intermediaries
Section 4.4: Communication: Booking and Information
Section 4.5: Communication: Listening Skills
Section 4.6: Communication: Non-Verbal Skills
Section 4.7: Handling Complaints
Section 4.8: Standarts and Certifications
Section 4.9: Environmental Issues
References
Self - Assessment

II. Main Cultural products
1. Architecture and Archaeology
Section 1.1: Archeological Tourism
- 1.1.1. A Summary of ‘Best Practices’ for Planning/Implementing Archeological Tourism
- 1.1.2. Guidelines for Tour Operators Intending to Provide Visits to Archeological Sites
Section 1.2: Architectural Tourism
- 1.2.1. Exploiting the Architectural Tourism Spots
- 1.2.2. Information Materials on Architecture-oriented Sites and Routes
- 1.2.3. Examples of Architecture-oriented Tourism Web Service
- 1.2.4. Producing Support Materials for Architecture-oriented Touristic Site/Route Services
Section 1.3: Modern ICT Solutions for Archeological and Architectural Tourism Operations
- 1.3.1. Mobile Guides Using Mobile Phones, Pads and Smartphones
- 1.3.2. GSM-based Route Maps and Geographically-located Information Spots
- 1.3.3. Some Innovative Service Solutions for Android and iPhone 3GS Users
2. Sites of Historical Interest
Introduction
Section 2.1: Defence Lines As Historical Tourism Objects
- 2.1.1. The Dutch “Grebbelinie”
- 2.1.2. EU Importance
- 2.1.3. A Dutch Reconstruction Approach
- 2.1.4. Project Management
- 2.1.5. Target Groups
- 2.1.6. Costs
Section 2.2: Tourism Products
- 2.2.1. Living Intangible Heritage
- 2.2.2. Living Like a Soldier In a Defence Line
- 2.2.3. Visitor Centres
- 2.2.4. Guiding By Roundabout Boat And On Foot
- 2.2.5. Being Part Of The Scene
Section 2.3: Recreational Tourism Products
- 2.3.1. Walking
- 2.3.2. Cycling
- 2.3.3. Horse Riding
- 2.3.4. Canoeing
- 2.3.5. Water Biking and Rowing
- 2.3.6. Fishing
Section 2.4: Accommodation and Catering
Section 2.5: Marketing
References
Questions
Answers
3. Ethnography
Introduction
Section 3.1: General Concepts
- Summary
Section 3.2: From The Resource To The Final Product
Section 3.3: What Is The Customer Interested In?
Section 3.4: How To Do The Marketing?
Section 3.5: Case Studies
- 3.5.1. Ethnographic Museum of Terque (Almería)
- 3.5.2. Country House "Cortijo Relente"
References
Questions
Answers
4. Culinary Heritage
Introduction
Section 4.1: Promotion of Traditional Cuisine in Rural Tourism
- 4.1.1. Finland
- 4.1.2. Norway
- 4.1.3. Slovenia
Section 4.2: Food Service Enterprises and Events Using National Cuisine
- 4.2.1. Restaurants and Cafes
- 4.2.2. Countryside Restaurants in Castles, Estates, Guest Houses
- 4.2.3. Country Homes, Open Farms
- 4.2.4. Other
Section 4.3: Traditional Foods and Their Presentation
- 4.3.1. Creative Approach to Traditional Recipes
- 4.3.2. Creative Approach to Food Presentation
- 4.3.3. Food Presentation Summary: Hints and Examples
Section 4.4: Rural Tourism Activity Products Related to Food and Culinary Heritage
- 4.4.1. Lamprey Fishing and Cooking
- 4.4.2. Mushrooming
Conclusion
Sources and references
5. Nature
Introduction
Objectives
Section 5.1: Concepts
Section 5.2: Resources Utilized
- 5.2.1. Elements of The Natural Environment
- 5.2.2. Figures of Protection
- 5.2.3. Activities
- 5.2.4. Facilities
- 5.2.5. Indoor facilities
- 5.2.6. Equipped Outdoor Sites
Section 5.3: Presentation and Organization
- 5.3.1. General Planning
- 5.3.2. Planning The Journey
- 5.3.3. Interpretation
- 5.3.4. Communication
- 5.3.5. Information
Section 5.4: Marketing/Promotion
- 5.4.1. Advertising Media
- 5.4.2. Promotion Through Sustainability
- 5.4.3. Visitors
Section 5.5: Laws
References
Self-Assessment
6. Arts and Crafts
Introduction
Section 6.1: Lappish Arts and Crafts
- 6.1.1. The Sami Culture
- 6.1.2. Shamanism
- 6.1.3. Is Lapland Open Today?
- 6.1.4. Santa Claus and Presents
- 6.1.5. Sustainable Cultural Tourism
Section 6.2: Kalevala Arts and Tourists
- 6.2.1. The Iron Age
- 6.2.2. The Sauna and The Souvenirs
- 6.2.3. Arts and Crafts and the National Image
Section 6.3: Time is Money
- 6.3.1. The Markets of Meanings
- 6.3.2. The Tourist Wants to Experience Art
- 6.3.3. The Pilgrims
Questions
7. Cultural Events
Introduction
Section 7.1: Events of Cultural Tourism, Types of Events
- Questions
Section 7.2: Benefits and Potential of a Cultural Tourism Event
- Questions
Section 7.3: Steps of Event Planning – Main Components and Elements
- Questions
Section 7.4: Event Expenses and The Planned Income
- Questions
Section 7.5: Target Market – Visitors of The Event
- Questions
Section 7.6: Additional Users and Stakeholders
- Questions
Section 7.7: Promotion of The Event
- Questions
Section 7.8: Possible Risks and Concerns
- Enviromental damage risks
- Questions
Section 7.9: Legal Issues, Regulations, Requirements
- Questions
Section 7.10: Financial Issues
- Questions
Section 7.11: Examples and Good Practice
References

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