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Dear students and entrepreneurs!
Welcome to the AURORA2 project training modules! That module is made as a self-learning training programme for those who are interested in rural tourism and would like to create new cultural products.
You will explore business opportunities of rural tourism through obtaining new knowledge about cultural tourism and learning new skills in product development and interpretation of cultural heritage. The training module is created for a wide audience – for students who must acquire rural tourism study course, for those entrepreneurs who are in rural business and are looking for possibilities of new products, as well as for those who are just planning to start their business in that interesting industry.
The Cultural tourism training module is practically oriented. There is less theoretical material, theories and definitions; its main purpose is to provide you with knowledge and skills that have a strong link to practice. There are a lot of practical examples, case studies, real suggestions and advice. The textual material is supported with illustrative photos and figures. There are references at the end of subsections to the literature and sources where you can get more knowledge in the particular field.
The module includes three sections: Introduction, Main Concepts and Main Cultural Tourism Products. There is explanation of the main concepts and definitions in the second section. You will get knowledge about the most important things which are necessary in the process of new product development and their promotion in the market. For example, how to make resources inventory and interpret different cultural assets, how to start story telling and create qualitative cultural tourism products.
The main section of the module is the third section: Main Cultural Tourism Products which includes seven units. Each unit characterizes one of the cultural tourism product groups, for example: architecture and archaeology; sites of historical interests; ethnography; culinary heritage (gastronomy); arts and crafts and cultural events. Also cultural landscapes, parks and gardens are part of the culture. Therefore cultural products which are based also on natural resources constitute a separate unit: Nature. The training module provides you with the basic principles of sustainability and green tourism.
Eachunit of cultural tourism product has been created in our project partner countries – in Latvia, Finland, Sweden, the Netherlands and Spain. Therefore it is an excellent opportunity for students and entrepreneurs not only to read the theory, but also to study international experience: to learn more about different tourism products, to assess different approaches in interpretation of heritage, to get new ideas.
There are self-assessment questions and tasks at the end of the sections and units, as well as practical tasks for skill development.
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I. General Concepts | 2. Inventories |
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