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When assessing the potential for cultural tourism in your area the first thing to take into account is the broadest explanation of the term “culture”. This broader definition not only comprises what people make (material objects), but also what people think (ideas and beliefs) and how people relate among themselves (interpersonal relations and norms). For the cultural visitor an old church can be just as interesting as a local legend or a traditional festival.
When identifying the potential cultural assets of your area (see chapter 2) it is important to take into account both issues: why they are relevant and why visitors are likely to be interested in them.
The following is an example of the inventory of assets for Jaraba (Spain), a small village in Aragon. Jaraba’s thermal waters are its main tourism attraction, but the village cultural assets can enhance the quality of the local tourism offer. The inventory is not exhaustive and for purposes of illustration some resources from the nearby villages have been added.
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Townhall |
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Sanctuary of Our Lady of Jaraba |
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Devil’s Bridge |
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Xaral’s Castle |
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Church of the Transfiguration of Our Lord |
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Main Square |
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Monument to the Water |
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Spa “Our Lady of Jaraba” (XIX c.) |
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Roman Remains in Calatayud |
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The origin of Jaraba and its name |
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Legend of the Lady of Jaraba |
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Peirón de San Antón (roadside shrine) |
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Peirón de San Vicente (roadside shrine) |
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Peirón de Santa Águeda (roadside shrine) |
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Traditional shepherd huts |
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Festivity of St Agatha |
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Pilgrimage to the Sanctuary of Our Lady of Jaraba |
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Local festivities in honour of Our Lady of Jaraba |
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Festivity of St Anthony |
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PDO Cellars |
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Traditional Washing place |
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Traditional Pig slaughter festivity |
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Traditional religious dance in Cetina (Contradanza) |
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Ravines of the River Mesa |
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Nature/hiking trails |
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Bird watching observation hide |
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Sustainability Fair |
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Water Festival |
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Thermal water springs |
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PDO Campo de Calatayud |
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PDO Wine |
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Crespillos (traditional confectionery) |
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Skin care products (from local thermal waters) |
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Traditional brick-making workshop |
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Pottery workshop (Alama) |
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Objectives and Methods | Section 3.2: Gathering of Information (Documentation) |
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