4.2.4. Other
An unusual example is the traditional carrot pastries “sklandrauši”
being available from the “Narvesen” shop at the “Neste”
petrol station near Saldus, Latvia. These pastries belong to culinary heritage of
Kurzeme region. The shop which operated in the location before “Narvesen”
used to sell these pastries. They were very popular, and the shop had attracted
loyal customers with this product. The local staff at the newly opened “Narvesen”
shop persuaded the higher management to include “sklandrauši”
in the product range. Because of the loyal customers, it possibly makes some competitive
advantage over the “Statoil” petrol station operating within ca 300m.
