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To
promote rural tourism products based on local gastronomy, the Chamber of Agriculture
and Forestry of Slovenia, Agriculture and Forestry Institute Celje has implemented
projects “Grenzenlosgeniessen / Enjoying without borders“ (financed
by the EU and the Republic of Slovenia within the Programm INTERREG IIIA Slovenia-Austria,
2003-2007), and “Preservation of Gastronomy Heritage“ (financed by the
EEA grants and the Norway grants, 2008-2009). The project results have generated
more than 200 tips for gastronomy trips, for gastronomy adventures in different
regions, 220 top quality photos of specialities, prepared on farms (photos were
taken on the farms), and 50 recipes of specialties. A CD for PR and journalists
has been produced with photos of the local dishes. More than 200 media articles
have been produced.
The web site www.slovenia.info promotes Slovenian foods and wines as part of gastronomy trips, e.g., “In The Land of Teran Wine”, “St. Martin’s Day on Farms Along The Karst Wine Road”.
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„Prekmurskagibanica” |
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Slovenian Tourist Board has developed the Strategy for the development of Slovene gastronomy, 2006 and product catalogues with pictures and descriptions of regional foods. Slovenia is divided in 24 gastronomic regions, each with distinct regional specialties and culinary tradition. The brochure “Taste of Slovenia” presents excellent photos and description of the most popular dishes in each region, what they consist of and on which occasions they are served.
As seen from the above examples, involvement and cooperation with national and regional tourism marketing organisations, joining labelling schemes and branding is beneficial for rural tourism providers. Free or cost efficient promotion is often accompanied by relevant training or useful information for development of good quality, competitive culinary heritage based products.
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4.1.2. Norway | Section 4.2: Food Service Enterprises and Events Using National Cuisine |
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