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I. General Concepts
2. Inventories

Step 5: Plot the Resources in Map

Plotting the resources in a map is the best way to get an accurate idea of their location and the relations between them. Try to use the same color coding that in the previous stages and apply symbols to these categories. A map of resources will be the starting point when planning any tourism activity.

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Figure 6.

You will find that some of the resources you have inventoried are difficult to plot, especially those of intangible culture. Where can you locate elements such as the local dialect or custom or a tradition? As an entrepreneur of cultural tourism it is your task to help your customers to grasp the essence of these intangible cultural resources. Try to point out those places where these cultural manifestations can be observed or explained. The local cafe or bar, for example, will be a good place to observe the local customs and language particularities whereas social practices are best observed in everyday and religious activities. Observation of intangible culture is a very sensitive issue, as it may affect the very essence or these elements or may be seen as disrespect. When plotting these elements one has to be careful and take these issues in consideration.

What follows is an example of a map of Jaraba, with its most cultural tourism resources plotted in.

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