II. Main Cultural products 5. Nature Section 5.4: Marketing/Promotion

5.4.3. Visitors

The target public is very varied, as are the activities to be carried out and the resources offered. Thus, the following can be found in a natural environment:

• School groups: excursions organized in the educational centres.
• University students: educational outings of a scientific nature.
• Families: family excursions, mainly for recreation.
• Pensioners: groups of elderly people.
• Groups pertaining to a mountain or sports club: mountaineers or athletes that seek to carry out a specific activity.
• Persons concerned about the environment, the flora or fauna and/or lovers of recreation, without being included in any of the foregoing groups that visit natural surroundings.

When preparing the activity, it will be necessary to know who it is addressed to, in order to orient it to the subjects that may be of greatest interest for them, as well as adapt the vocabulary and tone to be used. In any case, the framework of action of the activity must not be forgotten and that it is carried out face to face with the visitor, so that these two issues guide the development of the visit.

5.4.2. Promotion Through Sustainability

Section 5.5: Laws