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Although it does not involve marketing as such, the dissemination obtained by certain places is significant due to their adhesion to figures that ensure criteria of sustainability. Thus, for example, one of these figures in the European Charter for Sustainable Tourism in Protected Natural Areas (ECST). It is an initiative of the EUROPARC Federation, whose objective is to promote the development of sustainable tourism in the protected natural areas of Europe. It is a method and a voluntary commitment to apply the principles of sustainable tourism, oriented to the managers of protected natural spaces and to companies to define their strategies in a shared way.
Other figures or certificates of interest are the ISO standards referring to quality (ISO 9001) or the environment (ISO 14001). The implementation of a system based on one of these standards involves the guarantee that correct management is carried out in the subject referred to. Moreover, the EMAS Regulation is another certification that ensures suitable environmental management. There are other certifications promoted by state entities.
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5.4.1. Advertising Media | 5.4.3. Visitors |
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