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Additional users are representatives of all stakeholders involved, as well as members of their familes.
Stakeholders are all groups that are participating in the organization or marketing of this event; these are:
A very important part of event organization is CO-OPERATION and its COORDINATION between all parties involved. Those are the main principles of a successful event production. Therefore will, energy and activity are needed. Successful business persons always find good co-operation possibilities with the local municipality, which is interesed to support business activities. In case of “Rakši”, municipality of Amata Region is financing a great deal of expenses of the event. It has invested in the road construction to the complex beforehand. Personality of the owner of the complex Mr. Kristaps Blaus, his energy and enhusiasm has attracted supporters, as well as performers – management of well-known music bands. TRUST develops if all involved parties are professional and do their duties responsibly,as well as keep their word – it means RESPONSIBILITY is required.
The main stakeholders are municipalities of Cēsu and Amata Regions, National Cinema Centre, participants in the fair and night party, catering companies - Bar Coyote Fly and other caterers (3 altogether), security company, ticket distribution portal – bezrindas.lv, Publishing House „Diena”, Radio Skonto, TV station LNT and social media portal „draugiem.lv”.
We suggest the owner of “Rakši” to expand the target market by attracting also people of Russian nationality and foreigners in future, because these groups would also be interested in this kind of event, in getting information about Latvian culture and demonstrating national traditions. We suggest introducing family tickets that would be attractive for large families.
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