II. Main Cultural products 5. Nature Section 5.3: Presentation and Organization

5.3.1. General Planning

In any case, first of all, the objectives to be attained must be clear: What to teach? What to show? At what level? General, specific and operative objectives can be set. According to the objectives, needs will be determined that must be covered with the available resources; also the location and the duration of the activity will be determined, depending on whom the visit is addressed.

The human resources (number of guides) and materials necessary will be established depending on the foregoing points.

Once the activity or visit has been carried out, it must be evaluated, as to whether the objectives set have been attained, so that, depending on the results, improvements can be considered, bringing about continuous improvement.

With regard to the place to be visited, it must be selected according to several criteria:

• Purpose of the visit.
• Public with whom the visit is to be made.
• Size of the group.
• Knowledge of the zone by the visitors.
• Necessary and available resources.

From the viewpoint of environmental impact, when defining the general planning, the following aspects must be taken into account:

• Load capacity: The number of persons in the group must be examined to minimize the damage to the place to be visited.
• Access: avoid the use of new roads to minimize impact.
• Responsible choice of the activity, evaluating the possible impact generated.
• Negative impact on the social environment: coordinate with the local entities.

Section 5.3: Presentation and Organization

5.3.2. Planning The Journey