II. Main Cultural products 7. Cultural Events

Introduction

The goal of developing this module is associated with the possibility to create new events in rural tourism industry that are called events of cultural tourism. Hospitality industry, as well as other fields of economy, is influenced by the changes in modern world. Therefore it is necessary to work constantly on the development of the supply of tourism events and research of clients needs.

Research of new events and their implementation, usage of creativity when developing these events, as well as application of marketing instruments creates a possibility to diversify risks. So competitiveness of the company and whole industry is increased. Public culture heritage, different national traditions, modern art impressions creates possibility to work out new events. The mission of this module is:

“Use of treasures of national cultures when developing new rural tourism events can atract new travellers and establish international relationship. ”

The goal of the module is to introduce entrepreneurs of rural tourism with a characterization of culture events, suppliers and other parties participating in development of the product, planning and organizing of the event. The goal is also to encourage the suppliers of cultural events to collaborate with businessmen of hospitality industry in rural areas while developing new tourism events, and to raise quality of service and marketing.

After studying this module, you should be able to:

• Use the acquired knowledge about characteristic features of cultur events
• Single-handedly create a conception of the event
• Determine the objectives for organisation of a cultural event and to evaluate risks
• Identify possible sponsors, collaboration partners and supporters
• Gain knowledge of necessary expenses and composition of the budget of event
• Evaluate your resources and prepare an event of cultural tourism.

7. Cultural Events

Section 7.1: Events of Cultural Tourism, Types of Events