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To achieve these objectives, communication must be attractive and accessible, it must satisfy the interests of the visitors and use various motivating resources, depending on the group to whom they are addressed: age, size of the group, familiarity, level of knowledge, motivation, etc.
The adoption of strategies that facilitate the relationship between the interpreter and the visitors will bring about better reception of the messages, to the stimulation of his intervention and to the promotion of the sense of humour. The use of metaphors, examples, suspense, personal experiences, debates, etc., help to create a more comfortable relationship and they add emotion and interest to the explanations. For this reason, it is also of interest to stimulate the perception of reality through different senses, calling attention to the shapes, smells, colours, tastes or sounds.
Communication must be creative and reveal meanings, giving value through illustrative objects and elements, without being a mere description or enumeration of facts or elements. It must, therefore, be attractive communication, as well as concise, revealing the meaning of an element or environment in its presence, which allows and makes it possible for it to be pleasant, original, creative and participative. It must not only call attention, but maintain it, so that the metaphors, legends, anecdotes, questions, etc. are not forgotten during the entire visit.
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5.3.3. Interpretation | 5.3.5. Information |
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