- Assess the interpretative potential of your area. Without further research, write
down the most outstanding resources in terms of interpretative value.
- Check your list with tourism authorities and professionals. Is there any relevant
information missing? Have you written down something which may be interesting but
has no interpretative interest?
- Choose a theme and decide which of the items on your list are relevant to the theme
chosen.
- Draw an interpretative itinerary which addresses five of the items previously selected.
- Do some research. Find as much information as you can on the assets selected and
write comprehensive files about them.
- Think up a story that may link the assets selected throughout your itinerary.
- Select which information you are going to provide according to the story and the
itinerary you have designed. Choose your facts carefully and just a few of them.
- Test the itinerary on your own. Measure the total time and the times allotted to
each spot. When at home make necessary changes to the story or the itinerary to
adjust timing.
- Design an evaluation questionnaire addressing the main issues in your interpretation.
- Test the itinerary with a colleague. Make him answer the evaluation questionnaire
and discuss the results with him or her. Find out which are your weak and strong
points and change your message accordingly.
- Think up a cultural activity in your area:
a. Make an evaluation of the risks your customers are involved in, the insurance
that you must purchase and the information that you have to provide to your customers.
b. Create five ways that make your product/activity more attractive against the
others with similar characteristics.
- List five issues that you have to communicate to your costumers. Booking and information,
listening skills and non-verbal skills
- Make a list of tourist services that have certification in your area. Are there
European Certifications or Local certifications?
- Imagine that you are a guide from a wine cellar in Spain. A group of English tourists
have booked a visit two month ago. They can´t speak Spanish and your English
guide is suddenly very ill.
- The group is very angry, because they haven´t been previously advised and
they are really interested in visiting a wine cellar. What would you do?
- List 5 environmental issues that you have to consider when you create a cultural
activity.
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