- Market survey – Location evaluation – Target market determination –
Product outlining – Price setting.
- Tourist trends, growing markets, existing demand, offers / prices at the regional
and local levels, potential competitors and their services.
- Strong and weak points of the location and the resulting risks and opportunities:
the destination reputation/image, accessibility, state and reliability of the transport
infrastructure, natural surroundings and potential for winter outdoor experiences,
tourism attractions (architectural, archaeological, cultural, historical, sports),
traditional entertainment infrastructure, access to other services, region specifics.
- Individual. Description of your target group shall include overseas/ domestic/local
origin, age, societal/family/social status, income, travel interests, motivation
to travel to your area, length of stay, expectations as to the comfort level/prices,
activities/services to be consumed, priority issues (e.g., safety, health), possible
needs, information required for travel decision, preferred way of advertisement.
- Individual based on the text of 2.2.5 Step 4: What? Develop your product and the
previous steps of planning covered in the section.
- Financial possibilities of the target group, prices of your main competitors, all
your costs (direct inputs, labour costs, wear, duties and taxes) and desired pure
profit, number of persons in the room, breakfast/meals included, season, availability
of discounts for weekend/long stay/children/groups/special categories of tourists/events.
- Quote twin single use (twin room rate divided by two added single supplement) and,
if the client does not mind sharing the room with strangers, quote triple per person
(non-single use).
- Individual. See the examples in 2.2.6 Step5: How much? Set your price policy. Remember
that your pricelist should reflect all the rates and discounts at your accommodation,
and have a clear structure.
- Individual. Base the list on the contents of 2.2 From idea to plan and 2.3 Marketing
- Location, view, building style, way and style of accommodating, nature surroundings,
wildlife, special objects, services, price, hospitality, special winter sport activities,
etc.
- Individual. It should be based on your own market survey.
- Choose between direct targeting the potential clients, working with tourism companies
as intermediaries, and applying the combined approach.
- Individual. The content of the advertisement should correspond to the characteristics,
interests, needs and preferred style of your target group. Website and brochure
shall contain detailed information on your unique selling points, services offered,
location, pictures, list of attractions and rest/entertaining possibilities (tours,
trails, etc.), building and room, special features (e.g., spa bath, views, open
log fire, personal touch, etc.) and photos, rates and special offers, restrictions
(e.g., no pets), payment procedures, contact details, etc.
- The advantages with blogging is that new guests find you quickly and easily. Beside
of that your PR budget is reduced and your potential customers are sharing the blog
content
- Twitter is a tool for "micro-blogging" or posting very short updates,
comments or thoughts. In fact, since Twitter was designed to be very compatible
with mobile phones through text messages, each update is limited to 140 characters.
So a real micro-blog.
- Individual.
- Individual, cooperation benefits usually are a great-scale promotional/advertising
campaign at low cost, creating unique selling points via building an accommodation
network with unique theme/activities, etc.
- Registration at the Chamber of Commerce. Are there regulations or requirements regarding
the accommodation facilities
- site appraisal by the local authorities if accommodation is to be constructed from
scratch
- prohibitions (e.g., no construction of tourist facilities is allowed within nature
reserves)
- permit to make adaptations of the existing buildings
- building standards
- authorization for circulation and parking of cars, etc.
- design- and construction-related fire, health, hygiene requirements for your type
of the
tourist facility (e.g., number of emergency exits, planning, emergency access, etc.)
- all general rules considering the drainage system, use of electricity, gas, drinking
water,
etc. (e.g., no water drainage in protected water reservoirs).
- Thinkers start with creating theoretically methods for solving problems.
Makers are not afraid to take risks and try to experiment with new methods.
Decision makers prefers practical methods. Dreamers are emotional,
spontaneous and imaginative and have broad interests.
- The ISO 9000 label certifies your company management. To achieve this, you need
to have a very high quality product or service. This can be accomplished only by
controlling the whole production process in order to use all necessary resources
in an optimal way, have a staff with leadership and effective management skills
and have efficient communication among all units involved in the production process.
- An online community is a virtual community that exists online
whose members enable its existence through taking part in membership rituals.
- Base the list on the text of 2.5 Accommodation feasibility. Make some investigations
to check all the additional requirements applicable to your particular case, time
framework and costs.
- Details of accommodation product, rates for accommodation services, marketing activities
and required budget, personnel involvement and wages, adaptations of the existing
facilities or construction works required, estimation of costs for exterior and
interior works, required permissions and procedures of starting the business and
their costs, total investment in money and time required to realise your plan, demand
for services of your type in the region; estimated number of guests expected in
the coming years.
- Individual based on the text of the whole Accommodation Module.
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