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Online marketing is really different from traditional marketing. Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. In this century the Internet has emerged as the leading platform for travel and hotel sales. Now a-days digital marketing is considered as one of the most important distribution and marketing channels in the hospitality industry. As the economy slowdown, independent rural accommodations need to understand the power of digital marketing.Focused e-mail campaigns are enabling to reach the people who are most likely to be interested in what you have to offer. Traditional mail shots may be sent to many people who have no interest at all in rural and regional accommodation and who simply throw away your expensive leaflets and brochures, wasting your PR budget and the environment.
In today's fast changing business world, using digital media like websites and e-mail campaigns for marketing is a business necessity.
Tools of online marketing
The tools and options available through online marketing are multi-faceted. It starts from foundation
(Keyword analysis) ,build a structure (Blog-enabled website) and support the structure with four pillars (Content Marketing, Search Marketing, E-mail Marketing and Affiliate Marketing )
Some common used terms and expressions:
Keyword Analysis; means researching and establishing the words and phrases your costumers key into search engines such as Google when they are looking for travel experiences you offer.
An online marketing website: takes Word of Mouth advertising to the next level. The essential, core infrastructure needed in any online marketing campaign.
Search Marketing: also known as Search Engine Marketing and Search Engine Optimisation – ensures you stand out in the crowded marketplace so that your prospects find you when they are searching online.
Content Marketing: ensures the information you provided throughout your site and elsewhere on the web conveys the right message to your prospective customers, in the right place in the right time.
E-mail Marketing: can be one of the most cost-effective and influential methods of communicating directly with your prospective and current costumers.
Affiliate Marketing: helps you to increase your audience exponentially by collaborating and linking with other businesses.
For more information how to develop your website see the AMBER module: IT in Rural tourism.
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2.2.6. Website and Brochures | 2.2.8. Blogging |
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