2.2. Marketing
Most often one can hear the term “marketing”being referred only to promotion
and advertisement. This subsection will cover only this limited understandingof
marketing and present the basics directly related to accommodation business. You
will find also Digital Marketing as an important instrument to reach your target
group. Mind however that the 50+ potential clients do not use the internet so much
for this kind of purposes. They are in the season outside the school holidays an
important customer group.
