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First, you should think of all the possible strong and weak points of the location of your accommodation. This mostly concerns the destination reputation, location accessibility, surroundings, infrastructure, tourism attractions, and regional specificities.
Is your region already known in the country or abroad as a famous tourist destination? What is it famous for? If not, maybe there is a possibility to start in the near future an initiative to promote your region in cooperation with the local authorities or entrepreneurs?
What can be the potential and drawbacks of the surroundings? You should evaluate the attractiveness of your place for tourists: look at natural surroundings such as the climate, landscape, its variety, potential for experiences, etc. Also, you should pay attention to availability of architectural, archaeological, cultural, and historical attractions. Maybe, are there regular traditional fairs or folklore festivals in your region?
You shall consider the existing entertainment infrastructure nearby – sports facilities, walking trail network, bars, etc. Are there any plans/perspectives for development of the tourism infrastructure in the future? What is the access to other services from your place?
Transport infrastructure is important as well. Where exactly will your accommodation be located? Is it easily accessible to tourists? What are the ways to reach your place (by road, railway, water, airport nearby, and bus service connecting from bigger cities)? Are these transport connections reliable? What is the state of the roads?
Other questions to answer about the location are: Are there specific things about your region that might represent a plus (e.g., population keeping to old traditions and friendly towards visitors) or a danger (e.g., high risk of avalanche)?
Your assessment of the accommodation location shall result in a list of strengths and weaknesses, opportunities and threats it represents. Then you must analyse which of them are significant or can be disregarded, which concrete measures shall be taken to maximize the benefits and minimize the risks.
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2.1.1. Step 1: WHY? Conducting Market Survey | 2.1.3. Step 3: FOR WHOM? Defining Target Group |
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