Introduction

Introduction

Moving from an idea to a plan and further on to the implementation of your own project requires a lot of work. This section provides a framework for your initial activities and gives essential information necessary to study the rest of the module. The section presents the actionsyou need to take step by step in order to develop your ideas into a concrete plan. It guides you from the market survey and location assessment to determining your target group, developing product to offer, formulating your pricing and marketing strategy. It outlines the entrepreneurship aspects required for starting and managing an accommodation, highlighting possibilities provided by cooperation with other tourism entrepreneurs. Finally, a sample of feasibility estimation of an accommodation is included.

After studying the whole module you will know in detail how to treat the main aspects of your accommodation. Then you should return to this section in order to review and amend your first draft product and make up a precise investment and business plan.

After studying this section, you will:

Be aware of the sequence of steps to take when planning your own accommodation

Know how to make a restricted market survey, evaluate the location, determine the target market and be able to apply it to your own situation

Know how to outline your own accommodation product and set the rate

Have basic knowledge to draft the marketing strategy of your accommodation

Know how to manage a rural accommodation

Be aware of the necessary procedures for starting an accommodation

Think of the possibilities and benefits of cooperation with other entrepreneurs

Be able to evaluate the feasibility of your own accommodation

Content
Section 2: Starting a Rural Accommodation

Introduction/Objectives

2.1. From Idea to Plan: Creativity Sequence

Step 1: Why? Conducting Market Survey

Step 2: Where? Evaluating the Location

Step 3: For whom? Defining Target Group

Step 4: What? Developing the Product

Step 5: How Much? Setting Price Policy

2.2. Marketing

2.3. Legal Forms, Required Permissions and Procedures

2.4. Management of a Rural Accommodation

2.5. Feasibility: Is Commercialisation Realistic

2.6. Co-operation with other Entrepreneurs

Questions