Kestävä kehitys ja matkamuistot

Lontoon Luonnonhistorian museossa on myytävänä pienissä laatikoissa kompostoitua poronlantaa ja joulukuusensiemeniä. Lanta on kerätty Englannin eläintarhoista, viety pakattavaksi Kiinaan, pakkauksen valokuva lienee Laplandista.

1. Millaisia olisivat kestävät matkamuistot, joita suomalaiset matkailuyritykset voisivat kehittää?

Millaisia matkamuistoja olet itse ostanut?
a) turhat tavarat
b) kauniit tavarat
c) ruoka ja juoma
d) tuliaiset
e) kummalliset tavarat

2. Esimerkkejä erinomaisista suomalaisista matkamuistoista?

3. Kehitä oman yrityksesi nimikkotuote

Kiinalainen Tu Lung kuvaa 1500-luvun lopulla suhdettaan elämään sekä matkustamista kirjassaan The Travels of Ming-Liao-Tsu “He was tired of the hypocrisy and of being unable to converse freely “when we have so much we would like to say to each other”, who felt “like a caged monkey”, to the extent that “ even when a louse bites our body and our skin itches, we cannot scratch it”, tired of “the desire of possession and the fear of loss”. So, hoping to “emancipate his heart and liberate his will”, Ming-Liao – Tsu “sets forth to travel in the Land of Nonchalance”. A hundred coins were all he took with him, and whenever a present caused him to exceed that total, he gave it away to the poor. For to him travelling was flight from normal living, from “wealth and power and the glories of this world in which people are easily drowned”, flight from worry about the tomorrow. If disaster struck, he would either die or he would not, and if he did not, he would continue his journey. His purpose was to train his mind to be immune to the tragedy of life, to learn to commune with nature, to be able to see all he wanted to in every plant or insect, and to be content to spend a whole day counting the pistils of flowers. They, and not humans, were his soul mates. In their company he was not lonely. Once he had acquired true peace of mind, he was ready to go home, build himself a hut, and never move again. (Zeldin, 1994. 184)