Section 8: Environmentally Friendly Accommodation

Introduction

The choice of accommodation by an average tourist will depend on its location, surroundings, proximity to entertainment points, level of comfort, quality of service and, of course, price. But some tourists may include in their choice criteria less common qualities such as nature protection areas nearby, use of environmentally friendly materials, availability of organic food, etc. This category of tourists in Europe is constantly growing, since the people are becoming aware of the negative impact on nature, social and cultural environment. Despite seeming differences, the interests of these 2 streams of tourists cross at many points making it possible for the entrepreneur to satisfy the needs of both groups and to attract a more broad range of clientele. The environmental issues can be as a marketing tool linked to health, they also can contribute to individual approach to the customers, maximum comfort and attractive environment. In this section, we suggest looking at the possibilities to create added value for your accommodation – make it environmentally friendly and sustainable in the long run.

After studying this section you will:

• Know 4 advantages of having an environmentally friendly accommodation
• Be aware how to prevent adverse health and environmental impact of chemicals and construction materials
• Choose for your accommodation the most efficient resource- and cost-saving measures
• Know and be ready to apply environmental measures ensuring individual need satisfaction of your clients
• Be acquainted with main requirements for the European accommodation eco-label.

Section 8: Environmentally Friendly Accommodation

8.1. Added Value: Advantages of Being Environmentally-Friendly