1.1.3. Rural Tourism
The term Rural tourism is used when the rural culture is a key component
of the product on offer. The distinguishing feature of tourism products in rural
tourism is the wish to give visitors a personalized contact, a taste of the physical
and human environment of the countryside and, as far as possible, allow them to
participate in the activities, traditions and lifestyles of local people (WTO).
Within the global Tourism Economy, the Rural Tourism is defined by the touristic
valorisation of agrarian spaces, natural resources, cultural heritage, rural housing,
local popular traditions and products through specially labelled products that reflect
the regional identities and cover the needs of the consumer for accommodation, leisure
activities, animation, and other services, with the objective of a local sustainable
development and an adequate answer to the needs of leisure of the modern society
within a new social solidarity between city and countryside. (EuroTer)
