- Name the 5 main steps you will undertake when planning your accommodation.
- Which kind of information about the market do you need to know before developing
the accommodation product?
- Which aspects of location shall be considered? What are pluses and minuses of the
location of your accommodation?
- What is the main target group in your case? Describe your potential tourists, their
interests, needs, possibilities.
- Make a draft of your accommodation product stating clearly the accommodation type,
theme, style, services provided.
- What does the accommodation rate depend on?
- You have twins and triples. A single person calls you and asks about prices. Which
quotes will you give provided that all rooms are available?
- Make your own pricelist. What factors will you take into account when setting the
standard rate? Will the rates be different depending on the season/duration of stay/number
of people/tourist group/special occasions/etc.?
- Make a list of weaknesses and strengths of your planned accommodation.
- What can be unique features of an accommodation? Write down the unique selling points
of your own accommodation.
- Who are your main competitors? What can be your competitive advantages?
- What will be your distribution strategy?
- Which kind of information is important for your target group to make a choice? What
will you include in the advertisement? Where will you place it? Which kind of information
will you place on your website or in a brochure?
- What are the advantages of blogging?
- What does it mean that Twitter is a micro-blogging?
- Will you arrange promotional activities for your product? If yes, which exactly?
- Is cooperation with other entrepreneurs possible in your area? What could be the
benefits of it?
- Make a list of permits you have to obtain and requirements/procedures to undergo,
with the time schedule and costs.
- What kind of problem management style do you know?
- What do you know about ISO 9000?
- What is an on-line community?
- Write down the aspects you have to summarize when assessing the feasibility of your
accommodation.
- After studying the whole module, review the section and write your answers once
again. Make your own financial plan and realistic assessment of feasibility.
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